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How Impress! Bakeware™ was Born

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Welcome to Impress! Bakeware™!

(From our “about us” page… with a little extra :) )

The Story of how Impress! Bakeware™ was born…

I’ve been baking spritz cookies for as long as I can remember. My mom handed me a cookie press as soon as I was old enough to hold one, teaching me how to gently squeeze soft dough onto cookie sheets, and how to shake a bottle of sanding sugar with just the right amount of finesse. I mastered those fun skills and I’ve been hooked on petite melt-in-your-mouth cookies ever since!

Spritz cookies are a tradition in my family. Every Christmas my mom, brother & I would press out dozens of Christmas tree and wreath shaped cookies, sprinkling them with sanding sugars and decorating the trees with little “stars” on top and colored sugar or nonpareils as “lights”. Aromas of cookies baking in the oven, and sights of bowls of dough and bottles of sanding sugars on the kitchen table are some of my favorite holiday memories.

But the rest of the year? Our poor cookie press probably got lonely. Stuffed away back in its cabinet, pulled out only occasionally in the spring- if we remembered that there was a butterfly disk in the press box. Using pastel sugars to make butterflies was a nice change from the bright colors of Christmas cookies. But I’d always longed for more ways to use a press.

Let’s face it. The disks that come with most cookie press kits are… hmm… pretty boring. It seems the designs haven’t changed in 50 years, and they are mostly just geometric patterns. When compared to the world of cutout cookies (where any shape under the sun seems to exist!) cookie press shapes come off as dull.

I set out to change all that. I wanted the cookie press to be as versatile and as much fun as any set of cookie cutters. I wanted everyone to be able to “get creative with their cookie press”. So after much research into manufacturing and materials, and several years of disk designing and re-designing, we bring you PressGems™ and PressPals™.

And so our company, Impress! Bakeware™ was born. Your cookie press? It’s NOT just for Christmas anymore!

We bring you over 130 new patterns to press! We’re launching with 19 “themes” of disks, covering many styles and interests, from beach & nautical designs, to outer space, prehistoric dinosaurs, an array of flowers, baby and wedding themed disks, fun whimsical critters my young son named “Press Pals”, and an assortment of leaf patterns, little animals and bugs… and we will keep adding on!

We are launching in time for Easter, to show that, indeed, the cookie press and spritz cookies are no longer just for Christmas! We hope our lamb, Easter basket, Easter egg, chick, bunny, and all the other Easter disks get a lot of use this spring, and add to the aromas of your holiday kitchens and the beauty of your holiday tables. Not to mention the happiness of your taste buds!

Enjoy your cookie presses as never before, and please contact us anytime. We love to hear from you. Impress! Is a family-owned company, started by two moms (who happen to be sisters-in-law and best friends!) with a love of cookies. From our families to yours, keep on baking!

-Susie Binkley, designer of Impress! Bakeware™ disks